Red Orange Green Cyan Blue
  • Slide Two

    Attract the Right Quality & Quantity of Events Attendees

    Attract, Retain & Grow Subscriptions

    Attract & Retain Members

    Engage Targeted Communities

  • Slide One

    “Highly recommended. Knows how to build a strong, digitally-led and community-focused brand with effective content-led marketing.”

    Alex Martinez, CEO, Procurement Leaders

  • Slide Two

    We are data-driven marketing strategists, creative planners,
    multi-channel campaign managers & content-led marketing experts

  • Slide One

    “A very clear vision of data strategy required to achieve success.”

    Kelly Walls, former Head of Database Marketing, Top Right Group

  • Concept

    “Fresh ideas to achieve the brand objectives and clear operational plan.”

    Jenny Adams, Editor-in-Chief, FundForum (Informa)

  • Slide Two

    B2B Events Businesses

    B2B Publishers

    B2B Intelligence Providers

    Professional & Trade Associations

  • Slide One

    “Clear thinking, great analytical skill and delivery. Helped drive the brand forward and connect with the event community.”

    Ian McGarrigle, Director, Pelham Bell Pottinger

WHAT WE DO

Marketing Pro Group is your flexible, multi-channel, outsourced marketing team. We provide ‘end-to-end’ marketing, web and sales support to drive growth in:

  • B2B events businesses
  • B2B publishers
  • B2B intelligence providers
  • Professional and trade associations

We help organisation leaders and executive teams successfully position and grow their brands, take their products to market and achieve their commercial objectives by:

  • Attracting the right quality and quantity of events attendees
  • Attracting, retaining and growing subscriptions
  • Attracting and retaining members
  • Engaging targeted communities

Get in touch with us today if:

  • You need an expert and objective review of your current marketing and sales capabilities and requirements to achieve commercial success, as well as a set of recommendations on what to do next…

    We have a strong track record in conducting reviews and delivering recommendations that enable business leaders take their marketing and sales ‘to the next level’. Please contact us to request case studies on Review & Recommendations projects we have completed that have delivered great results.
  • You don’t currently have the in-house web development, marketing or sales resource required to successfully position your brand, take your products to market or achieve your commercial objectives.

    We have a dedicated team of strategic, digital and tactical marketing and sales experts to deliver what you need on a flexible basis – as an extension of your team. Please contact us to request case studies on Multi-Channel Integrated Communications Campaigns projects we have successfully delivered.
  • You need a bespoke website that is designed and built for effective content-led, inbound marketing.

    We have a web design and development team that has successfully delivered websites that are fully optimised to successfully attract and engage customers, deliver sales leads and grow digital revenues. Please contact us to request case studies on Websites we have built and managed to enable commercial success.

OUR SERVICES

As your flexible, outsourced marketing team, we work as an extension of your team to deliver the following services:

Reviews, Strategy & PlanningReviews, Strategy & Planning

  • Marketing audits (review and recommendations)
  • Strategic marketing plans
  • Marketing communications campaign planning
  • Content-led marketing planning
  • Lead generation, lead management and lead nurturing systems and processes
  • Data strategy, data audits and data planning
  • Analytics, measurement and reporting tools

WebsitesWebsites

  • Website design, build, hosting and management
  • Search engine optimisation (SEO)
  • Online lead generation
  • Ongoing website support and maintenance
  • E-commerce (online sales)

Marketing ManagementMarketing Management

  • Management of data research/build via 3rd party specialist data research providers
  • Management of integrated, multi-channel marketing communications campaigns delivery
  • Management of marketing content delivery
  • Management of partnership marketing
  • Database and membership management

Campaign DeliveryCampaign Delivery

  • Concept and branding
  • Content creation
  • Website design, build and maintenance
  • Email marketing
  • PURL campaigns
  • Direct mail
  • Telemarketing
  • Social media
  • PPC (including Google Adwords, Linkedin advertising, Facebook advertising)
  • Remarketing
  • SEO
  • Partnership marketing
  • Video production and editing
  • Dynamic reporting

WHO WE WORK WITH

We work with leaders and senior management teams of B2B events businesses, B2B publishers, B2B intelligence businesses and professional & trade associations associations. Brands we have worked with include:

Procurement Leaders
EIC
Event Marketing Summit 2014
mLex
NICE Annual Conference
Bett
Utility Week
Retail Week
Institute of Customer Service
Drapers
Patient Safety Congress
WAF
Inside
Health Services Journal
FundForum
Conference Summit 2014
Performing Artistes
Association Awards

“As a non-profit trade association, we wanted to run a major Annual Conference to raise our profile in our industry and give something back to our members. We decided a professionally run event with plenty of opportunity for networking and gaining market intelligence would work well to deliver value to our members and attract new members. With a small team we did not have the resources to do everything ourselves to ensure this event was a success. So we outsourced what we couldn’t do to Marketing Pro Group. The Marketing Pro Group team have done a great job devising and executing a marketing strategy, developing & managing a conference website and delivering the telemarketing required to fully engage with our members before the event. They have removed a lot of hassle and delivered a ‘best in class’ event website, marketing and sales campaign – in a flexible and affordable way.”

Matthew Farrow, Executive Director Environmental Industries Commission (EIC)

"The Marketing Pro Group team has unrivalled experience and specialist expertise. I don’t think there is another team or solution out there that can offer the breadth and depth in terms of web development, multi-channel marketing, digital delivery and marketing and sales integration – with a specialist focus on our sector."

Katy Fryatt, Business Development Director - Launch Events, i2i Events Group

“Fresh ideas to achieve the brand objectives and clear operational plan.”

Jenny Adams, Editor-in-Chief, FundForum (Informa)

“A very clear vision of data strategy required to achieve success.”

Kelly Walls, former Head of Database Marketing, Top Right Group

“Highly recommended. Knows how to build a strong, digitally-led and community-focused brand with effective content-led marketing.”

Alex Martinez, CEO, Procurement Leaders

“Clear thinking, great analytical skill and delivery. Helped drive the brand forward and connect with the event community.”

Ian McGarrigle, Director, Pelham Bell Pottinger

WHO WE ARE

The Marketing Pro Group team is focused on serving B2B events businesses, B2B publishers, B2B intelligence business and professional & trade associations associations. We have a strong track record in: marketing reviews, strategy and planning; website design and development, marketing management and multi-channel marketing campaign delivery.

Our leadership team has over 16 years’ international marketing experience and an established reputation in strategically and successfully bringing together digital and traditional promotional tools and channels to achieve commercial objectives.

The Marketing Pro Group team:

Derryn Coetzee

DERRYN COETZEEManaging Director & Marketing Strategist

Helen Coetzee

HELEN COETZEEMarketing & B2B Brand Strategist

MAGDA KASPRZYCKA

MAGDA KASPRZYCKA Marketing Associate

STEFAN STANICA

STEFAN STANICA Senior Developer

KIRSTY JOYNSON

KIRSTY JOYNSON Marketing Associate

DANIEL DUZUROV

NEIL SHAND Senior Designer

Loryn Mitru

LORYN MITRU Developer

SARA BASSETTY

SARAH BASSETT Business Development Associate

HELLEN KEEVY

HELEN KEEVY Copywriter