Red Orange Green Cyan Blue
  • Slide Two

    Attract the Right Quality & Quantity of Events Attendees

    Attract, Retain & Grow Subscriptions

    Attract & Retain Members

    Engage Targeted Communities

  • Slide One

    “Highly recommended. Knows how to build a strong, digitally-led and community-focused brand with effective content-led marketing.”

    Alex Martinez, CEO, Procurement Leaders

  • Slide Two

    We are data-driven marketing strategists, creative planners,
    multi-channel campaign managers & content-led marketing experts

  • Slide One

    “A very clear vision of data strategy required to achieve success.”

    Kelly Walls, former Head of Database Marketing, Top Right Group

  • Concept

    “Fresh ideas to achieve the brand objectives and clear operational plan.”

    Jenny Adams, Editor-in-Chief, FundForum (Informa)

  • Slide Two

    B2B Events Businesses

    B2B Publishers

    B2B Intelligence Providers

    Trade Associations

  • Slide One

    “Clear thinking, great analytical skill and delivery. Helped drive the brand forward and connect with the event community.”

    Ian McGarrigle, Director, Pelham Bell Pottinger


Marketing Pro Group is your flexible, multi-channel, outsourced marketing team. We provide ‘end-to-end’ marketing, web and sales support to drive growth in:

  • B2B events businesses
  • B2B publishers
  • B2B intelligence providers
  • Trade associations

We help business leaders and their senior executive teams successfully position and grow their brands, take their products to market and achieve their commercial objectives by:

  • Attracting the right quality and quantity of events attendees
  • Attracting, retaining and growing subscriptions
  • Attracting and retaining members
  • Engaging targeted communities

Get in touch with us today if:

  • You need an expert and objective review of your current marketing and sales capabilities and requirements to achieve commercial success, as well as a set of recommendations on what to do next…

    We have a strong track record in conducting reviews and delivering recommendations that enable business leaders take their marketing and sales ‘to the next level’. Please contact us to request case studies on Review & Recommendations projects we have completed that have delivered great results.
  • You don’t currently have the in-house web development, marketing or sales resource required to successfully position your brand, take your products to market or achieve your commercial objectives.

    We have a dedicated team of strategic, digital and tactical marketing and sales experts to deliver what you need on a flexible basis – as an extension of your team. Please contact us to request case studies on Muli-Channel Marketing Campaign projects we have successfully delivered.
  • You need a bespoke website that is designed and built for effective content-led, inbound marketing.

    We have a web design and development team that has successfully delivered websites that are fully optimised to successfully attract and engage customers, deliver sales leads and grow digital revenues. Please contact us to request case studies on Websites we have built and managed to enable commercial success.


As your flexible, outsourced marketing team, we work as an extension of your team to deliver the following services:

Reviews, Strategy & PlanningReviews, Strategy & Planning

  • Marketing audits (review and recommendations)
  • Strategic marketing plans
  • Marketing communications campaign planning
  • Content-led marketing planning
  • Lead generation, lead management and lead nurturing systems and processes
  • Data strategy, data audits and data planning
  • Analytics, measurement and reporting tools


  • Website design, build, hosting and management
  • Search engine optimisation (SEO)
  • Online lead generation
  • Ongoing website support and maintenance
  • E-commerce (online sales)

Marketing ManagementMarketing Management

  • Management of data research/build via 3rd party specialist data research providers
  • Management of integrated, multi-channel marketing communications campaigns delivery
  • Management of marketing content delivery
  • Management of partnership marketing

Campaign DeliveryCampaign Delivery

  • Concept and branding
  • Content creation
  • Website design, build and maintenance
  • Email marketing
  • PURL campaigns
  • Direct mail
  • Telemarketing
  • Social media
  • PPC and remarketing
  • SEO
  • Partnership marketing
  • Video production and editing
  • Dynamic reporting


We work with leaders and senior management teams of B2B events businesses, B2B publishers, B2B intelligence businesses and trade associations. Brands we have successfully grown in our 16 years of international marketing include:

Procurement Leaders
Event Marketing Summit 2014
NICE Annual Conference
Utility Week
Retail Week
Institute of Customer Service
Patient Safety Congress
Health Services Journal
Conference Summit 2014


The Marketing Pro Group team is focused on serving B2B events businesses, B2B publishers, B2B intelligence business and trade associations. We have a strong track record in: marketing reviews, strategy and planning; website design and development, marketing management and multi-channel marketing campaign delivery.

Our leadership team has over 16 years’ international marketing experience and an established reputation in strategically and successfully bringing together digital and traditional promotional tools and channels to achieve commercial objectives.

The Marketing Pro Group team:

Derryn Coetzee

DERRYN COETZEEManaging Director & Marketing Strategist

Helen Coetzee

HELEN COETZEEMarketing & B2B Brand Strategist


MAGDA KASPRZYCKA Marketing Associate


STEFAN STANICA Senior Developer


KIRSTY JOYNSON Marketing Associate


NEIL SHAND Senior Designer

Loryn Mitru



SARAH BASSETT Business Development Associate


HELEN KEEVY Copywriter